Developed for the Oakland, CA based retail store “drift” , owner Alfonso Dominguez came to S/U/M with the challenge to create a signature design element within his new retail store. the idea was to create a wall partition that could mediate retail display on one side, and a fitting room/ seating area on the flip side, collapsing the retail experience into a single system. Hundreds of articulating profiles made of recycled plywood compose the material of the installation.
